Global Marketing Campaign Manager

Life Fitness / Hammer Strength

As a global leader in the fitness industry, we help people all over the world to live fitter, healthier, and happier lives. Since our founding more than 50 years ago, we have continuously innovated and developed fitness equipment that can be found in gyms, businesses, hotels, and homes.

Our diverse and dedicated teams work with passion to create inspiring fitness solutions that meet the needs of every athlete. At Life Fitness, it’s not just about training it’s about a lifestyle that inspires and motivates people. Join our mission and become part of a company that is inspiring to live healthier lives worldwide!

Global Marketing Campaign Manager

Job Overview

As Marketing Campaign Manager within our global marketing communications team, you will play a key role driving the B2B segment marketing plans for our industry leading brands Life Fitness and Hammer Strength. Reporting directly to the Director of Product & Segment Marketing, you will transform deep customer insights into sharp segment value propositions and targeted messaging.

In this role, you will develop tailored segment strategies and deploy multi-channel marketing campaigns that drive demand and fuel business growth. You will thrive in a highly collaborative environment, partnering with cross-functional sales and marketing teams worldwide to implement high-impact global segment initiatives.

It is a versatile and challenging position in a pleasant, flexible and sporty working atmosphere. Life Fitness / Hammer Strength is an organization that provides ample opportunities for independence, initiative, and personal development. All this while being able to use the state of the art gym at the modern office located in Rotterdam.

What will you do?

• Translate customer insights into compelling segment value propositions, targeted messaging, and persona based buyer journeys that address key audience pain points.
• Develop and execute integrated, data-driven demand generation campaigns across all funnel stages (Top, Mid, Bottom) to achieve global sales targets.
• Leverage marketing automation platforms to build comprehensive nurture programs, effectively engaging and converting prospects throughout the customer acquisition lifecycle.
• Collaborate cross-functionally with product marketing, content, digital, creative, and market research teams to incorporate new product developments and design impactful, multi-channel campaign assets.
• Build, scale, and drive adoption of the segment marketing toolkit in partnership with regional marketing and sales teams, ensuring successful global campaign rollout.
• Oversee the global campaign calendar to align stakeholders, ensure strategic sequencing, and maintain consistent messaging across regions.

• Monitor, optimize, and report on campaign performance, delivering actionable insights and progress updates to leadership and key stakeholders.

   

Requirements:

• Bachelor’s or master’s degree in marketing, or a related field.
• 5-7 years of marketing experience, specifically in a campaign or segment marketing role.
• Proved track record in driving targeted acquisition, retention, upsell and cross-sell marketing campaigns.
• Excellent command of written and spoken English, command in the Dutch language is a plus.
• Strong communication and presentation skills, both verbal and written.
• Proven ability to manage multiple projects, workflows, and meet deadlines simultaneously.
• Willingness and ability to travel up to 10% of the time, including international trips.
• Prior experience working with global brands in an international corporate environment.
• Knowledge of the health and fitness market is a plus.
• Experience in modern marketing processes, automation software, CRM, AI-powered platforms, and project management tools.

• A collaborative approach with a strong, proactive "can-do" mentality.

   

Questions?

Do you have questions about the vacancy? Don't hesitate to contact Jonah van Beekhuizen (HR Coordinator) via Jonah.vanbeekhuizen@lifefitness.com 

or by calling: +31 6 52 71 44 43.

Let's make it happen at Life Fitness!