International Marketing Specialist
Do you have a passion for sports, strong interest to work in a dynamic international environment, and a track record in driving marketing campaigns? Join us and help us inspire healthier lives across the globe.
International Marketing Specialist
Life Fitness is a global leader within the Health & Fitness market delivering innovative products and solutions through recognized brands, like Hammer Strength, Life Fitness and ICG. It is our mission to inspire healthier lives and be the partner of choice for our customers. We believe in our people and a sports minded culture empowering talent. The Global Segment Marketing Specialist is part of the global marketing team working closely with your teammates (events, creative, digital, channel, education, sales) in our offices across the globe. Your focus will be on the commercial health club segment and global key accounts support. You will kick-off your days with a workout in our office gym. After reading industry trends and customer insights, you will have a briefing with our creative agency to discuss the upcoming campaign and photo shoot. Before lunch and a game of ping-pong in our kitchen, you will work on a PR article and customer case study. In the afternoon, you will brainstorm with the cross-functional key accounts team to agree on the implementation of a new concept for a customer. The day will finish with a virtual meeting with the global digital marketing team analysing results of a pending digital campaign.
What you will do:
- Deepen knowledge and understanding of our customer needs and pain points
- Develop, implement and track B2B lead-gen campaigns for our health club segment
- Develop content strategy for our segments through trends & customer insights
- Create the segment specific tools across our touch points within the B2B customer journey
- Ensure successful adaptation of insights, tools, and campaigns across the regions
- Execute an account-based marketing approach for our global accounts
- Support the go-to-market plans as part of the cross-functional key accounts team
- Support new products & solutions sales and implementation with our global key accounts
- Elevate the touch points and toolkit to drive engagement and loyalty with our key accounts
- Develop customer case studies and PR stories
What we offer:
- Competitive compensation
- Office gym
- Dynamic sports-minded atmosphere
- Empowering International environment
- Talented colleagues
- The possibility to develop yourself
- Fun!
Who are you/ What you can do:
- Bachelor’s / Master’s degree in marketing or a related field
- Understanding of international work environments & cultural diversity
- Excellent knowledge of English
- 3-5 years of experience in (B2B) marketing
- Content strategy development
- Experience in implementing lead gen campaigns
- Knowledge and experience within the health & wellbeing market is preferred
- Manage external agencies
If you are confident that you are the person we are looking for, please send your application and resume directly through the form on this page! For any further information you can WhatsApp/ Call Francina Hak, HR Coordinator telephone number 06 5271 4443
